Value of Values engaging BCI, EEG, real-time graphics, HuGAN, the Blockchain, and NFTs, VoV helps participants give shape to human values that are then converted to NFT tokens registered to the Blockchain. VoVs can be collected, bartered, and traded, generating Transactional Poetry. We can now see the values ranking on the market, speculate on their evolution, and observe how cultures affect the financial appreciation of human values.